Our Permanent Commitment
The Martha Promise
Cite Bird commits 30% of net profit to responsible bird protection — turning greater brand visibility into more freedom and safety for birds.
Why Martha?
Martha was the last known Passenger Pigeon, who died in 1914 — a reminder of what's lost when protection comes too late. Every brand we help become more visible in AI search also helps fund real-world bird conservation work.
How it works
30% of Cite Bird's net profit is allocated directly to vetted bird protection and habitat conservation initiatives — reviewed and reported on a regular basis.