The Martha Promise
Our Methodology
Transparency matters as much as intent. Here's exactly how we select, fund, and report on the conservation work behind the Martha Promise.
1. Calculating the 30%
Every quarter, we calculate 30% of Cite Bird's net profit — revenue after operating costs — and allocate it directly to our conservation fund.
2. Selecting initiatives
We partner with vetted, established bird protection and habitat conservation organizations, prioritizing measurable impact over broad but shallow contributions.
3. Reporting back
We publish a regular update showing where funds went, what they supported, and the outcomes reported by our partner organizations — so the commitment stays accountable.